“People don’t fit in boxes,” states GSC’s website – so the way we respond to our clients’ legal needs can’t fit in boxes either. That approach has become more important than ever in recent times. As part of GSC’s marketing department, Saqib has been helping to ensure that we remain close to our clients and react swiftly to their needs.
“I ensure the marketing department can do more – that we cover more ground – particularly on the digital side,” he explains.
‘Covering more ground’ involves a wide range of duties, from working on digital campaigns to putting together YouTube videos to planning the strategy for the company’s social media content.
Bringing out the best in our people
In particular, Saqib has enjoyed helping the firm’s lawyers feel more at ease with some new digital marketing techniques. “I like the fact that the team is responsive to doing things it hasn’t done before,” he says. “Making videos, for example, was something lawyers were fairly unfamiliar with and it has been rewarding to help them improve their to-camera presentational skills and bring out the best in them which, in turn, helps us reach more people with a polished message.
With a large social media following and a strong background in (and passion for) digital marketing and online strategies, Saqib has applied his skills to running his own B2B and B2C businesses in sectors such as real estate and beauty.
Outside of work, Saqib is committed to a vegan lifestyle and enjoys staying fit and playing sports.
Qualifications & Experience
Saqib has a Bachelor of Science in Business Administration from The Boston University School of Management.back to profiles
‘A small firm which punches well above its weight’ GSC Solicitors LLP undertook leasing transactions for several blue-chip corporate tenants, particularly in the media sector. It acted for a number of hotel owners regarding the acquisition and development of new hotels.
“We have found the service excellent, and it is for this reason we have continued to use GSC. The key strengths for us have been a commercial approach to deals that is often missing from solicitors, and a personal service based on a knowledge of us and our needs and long-term plans.”
“The main positive comparison we have noted from GSC is the personal touch and commercial acumen.”
“We have often used different legal firms for IP and other work in the past, but GSC’s commercial approach and professionalism, coupled with the excellent working relationship we have built up over a number of years makes it our preferred choice.”
“As a Financial Advisor I have been personally using and recommending GSC for over thirty years. I have referred clients of mine to them and only ever been thanked for the recommendation, which should convey the confidence I have in the individuals, and the firm.”
“Great result today. Just wanted to say thank you for your continued hard work in fighting our corner on this case. You have both been amazing. Michael incredible support and good ideas.”