Google’s/Alphabet’s laugh at itself sense of humour makes corporate press releases all worthwhile

Whatever the pundits think of Google’s change of name, how funny to pay homage to the sitcom that makes fun of companies just like Google! As The Guardian says, Google is the Spinal Tap of Tech. http://www.hooli.xyz/#inspiration

Google snuck a little fun into its unconventional announcement of the big changes the company is planning.

In an Easter egg — tech slang for hidden source code — Google gave a nod to its fictional counterpart, Hooli, the tech mega-company in HBO’s popular show “Silicon Valley.”

A link to hooli.xyz was attached to a period in the blog post Google published Monday, in which CEO and co-founder Larry Page laid out his plan to restructure the new company to be called Alphabet.

For further information, please contact Clive Halperin

http://money.cnn.com/2015/08/10/media/google-alphabet-letter-easter-egg/